Why Email Marketing is Important in 2020?

After a deep sleep John wakes up early in the morning and start to take out his daily routine.

• Do some meditation

• Do exercises

• Imagining about the future and making plans

• Having a cold shower

Now John is refreshed and ready to start work with your gut. Now he opens the laptop, log into the browser, open his email…

There’s an email pops up in the promotions tab,

“Hey John, do you know what our latest product is? I am so excited to tell you about this. It is a highly sophisticated website builder. You can build up the block easily, you can use 1000+ stock photos and videos for free, you can use SEO functions easily, blah blah blah and all these do not asking you for any code, any knowledge on IT. It all about a drag and a drop. There you go. A premium personalized website where your business can attract more and more customers to double the sales.”

John feels wow! Because he was thinking about building up an attractive website, but he was staying stagnant because he didn’t have any knowledge about this. Now here he is so amazed because, they have come already up to his feet and offering him to build a website just by a drag and a drop. Then he hit the subscribe button and purchase the membership, build the website and double the sales.

But he is still amazed,

“How did they do that? How did they know that I was thinking about building a website? How did they come to my feet? I felt so deserved. I felt so high when they offer this to me by coming to my feet without letting me to search and find them.”

Here, the email marketing comes into action.

If you are confused, read the above incident again CLEARLY and PASSIONATELY to make you understand to stick into the point. NOW!

Okay, now you are okay with the case. Just imagine, if you apply this strategy to your business, and you go up to their feet by using this strategy, wouldn’t they feel deserved like John felt in the above case. It’s a famous secret that, customers value the seller who comes up to their feet over the seller who lets them to come to his feet.

What seller would you like to be? Go to the buyer’s feet and grab the sale, or wait until a buyer comes to your feet? Obviously… If you are rational and intelligent enough to survive in the market, you are going to select go to the buyer’s feet and grabbing the sale.

So, email marketing going to be your ultimate saver.Here’s why you should use email marketing to scale your business.

1. It is more effective than social media.

A research done by E marketer said

“81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email”

2. It is cost effective

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach many consumers at a rate of nearly nothing per message.

For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it. A joint study from Shop.org Update and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win-win situation!

3. It is personal and customizable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).

When you write a post for one of your social media channels, you address your audience as a whole(“To all of our fans, we would like to say...”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

According to research from Campaign Monitor, emails with subject lines that include the recipient’s name are 26% more likely to be opened.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable. You are not invading their space if you have chosen your message and your recipient wisely.

4. It is action oriented

Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.

Think about this!

Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.

As you develop your small business or startup marketing strategy, using email will allow you to see results straight away.This means not just sending out newsletters, but also using email automation based on triggers of your customers.

Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.

5. Easy to read through mobile.

Though people use the mobile less in writing emails, people use the mobile more in reading emails. A study in 2014 from Exact target reports that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!

By analyzing the following data extracted form Google Trend, you may realize that email marketing is also attract awareness as much as the people are aware about Facebook ads.

Now you may be wondering that how can I do such miracles just by Gmail?

It’s true that you cannot do it by just using the Gmail site or the app. You need the support of an email automation software. When it comes to email automation and creating personalized email,I recommend you to use GetResponse because it is the world simplest but most sophisticated email automaton software which comprises of a whole pack of auxiliary services including funneling, newsletter builder, landing page designer, email analysis, etc.